Lead Gen (Meta + Google) · Social Media · AI SEO: one plan to put DEPPO Parcel in front of diaspora senders and marketplace sellers before peak season.
From our audit of parcel.deppo.uk, Google search, AI answers and the Meta Ad Library. We handle every fix below.
One homepage and no route pages. "Send a parcel to Turkey / Poland" is owned by Parcel2Go, Parcel Monkey and Packlink. We build the pages.
The multilingual flow is the strongest USP in the market, yet it isn't marketed anywhere. We make it the campaign.
0 Meta ads today, while Parcel2Go runs 39 active UK ads for Black Friday and sellers. We launch in week 2.
No reviews, social links or proof on the page, and carrier count reads 8 on site vs 11 on the blog. We set up reviews and proof blocks.
B2C bookings from diaspora senders plus B2B account leads from Shopify, Etsy, eBay and TikTok Shop sellers.
20+ route and language pages ranking, and DEPPO Parcel cited by ChatGPT, Perplexity and Google AI for "send a parcel UK to [country]".
50+ Google reviews and proof on every page, so first-time senders book with confidence.
Capture Black Friday seller demand and Christmas "send home" demand in every language.
Positioning: Home-Language Shipping. Competitors fight over "cheapest". DEPPO owns language, customs clarity and a real UK warehouse.
Funnels can be updated as required, to meet the KPIs.
£900 B2C bookings (CPC £0.45, 3% CVR, £12 avg booking) · £900 B2B Instant Forms (CPL £15). Steady state from month 2.
These projections are estimates based on industry benchmarks and are not guarantees for results.
£600 B2C route keywords (CPC £1.00, 6% CVR) · £600 B2B seller keywords (CPC £2.00, 6% lead rate). Steady state from month 2.
Blended: ~96 bookings + ~78 seller leads / month → ~12 business accounts, ≈£7k/month added shipping volume at ~100 parcels each. These projections are estimates based on industry benchmarks and are not guarantees for results.
Funnels can be updated as required, to meet the KPIs.
"2 kg to Istanbul: Evri vs DPD vs DHL", comparing real quotes on screen. Proves the product in 15 seconds.
Diaspora stories: gifts, holidays, documents. Emotional hooks in Turkish, Polish, Romanian, Urdu and Hindi.
Black Friday prep, packaging, customs and TikTok Shop shipping tips that pull in B2B leads.
The Reading warehouse, the team and real customer reviews. The proof no pure-software rival can show.
Conservative targets for a new Parcel-specific presence.
3 priority languages first (Turkish, Polish, English), then Romanian, Urdu and Hindi. Weekly: 1 Price Check Reel, 1 diaspora story, 1 seller tip, 1 proof post. Peak weeks add cut-off date reminders.
Put the quote widget and carrier logos where half the hero is blank today.
Google reviews on every page, plus a post-booking review request.
Same carrier count and logos everywhere (8 vs 11 today).
A clear seller path with integrations and a rate-card request form.
Help in the sender's language, one tap from the quote page.
"Typical price to Istanbul" blocks on route pages, taken from live quotes.
Move from ?lang= to /tr/, /pl/, /ro/, /ur/, /hi/ so each language can rank on its own.
Turkey, Poland, Romania, Pakistan, India and EU hubs, each with prices, transit times and customs notes.
"DEPPO Parcel vs Parcel2Go" and "best courier to Turkey from UK" pages for high-intent searchers.
Google Business Profile, internal links from the deppo.uk blog, and local citations.
Helpful answers to "cheapest way to send a parcel to Turkey from the UK" and similar threads.
Polish, Turkish and Romanian UK Facebook groups: a presence that is useful, not spammy.
Stories in community media: "Sending gifts home this Christmas: what to know".
Get DEPPO Parcel into "best courier comparison sites UK" articles that AI models quote.
Schema is already in place (Organization, WebSite, FAQPage). We build on it.
Customs, insurance, prohibited items and collection vs drop-off, answered per route and language.
Structured "how to send a parcel to Poland" steps and service markup on every route page.
Clear per-country limits and duty notes that AI answers can quote directly.
A Christmas cut-off table by carrier and country, updated for peak.
Confirm goals, budget, languages and account access.
Tracking, CRO fixes, first route pages and creatives.
Campaigns live, content running, weekly reporting.
Warrgyizmorsch · Prepared by Erhan, UK Business Lead